Google ‘Design & Content Guidelines’: Part 5

This installment of our series on Google’s ‘Design and Content Guidelines’ focuses on the importance of using text with images, so that Google’s search engine bot can easily find and index your web pages. Google Design and Content Guideline #5: “Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images. If you must use images for textual content, consider using the "ALT" attribute to include a few [...]

Google ‘Design & Content Guidelines’: Part 4

When we last discussed Google’s ‘Design and Content Guidelines,' we looked at the importance of information-rich content on your website.  This week, we’ll be discussing the importance of keywords. Google Design and Content Guideline #4: “Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.” This guideline refers to On-Page SEO, or SEO writing.  SEO, as we learned earlier, refers to search engine optimization, a process that enhances [...]

Google ‘Design & Content Guidelines’: Part 3

When we last discussed Google’s 'Design and Content Guidelines,' we looked at the role that sitemaps play on your website.  This week, we’re going to be talking about the importance of an information-rich website with well-written content. Google Design and Content Guideline #3: “Create a useful, information-rich site, and write pages that clearly and accurately describe your content.” Creating a website with high-quality, useful and original content is one of the best ways to garner traffic and rank well in search [...]

Google ‘Design & Content Guidelines’: Part 2

In the second part of our series on Google’s ‘Design & Content Guidelines,’ we will be explaining the importance of a sitemap. Google Design and Content Guideline #2: “Offer a sitemap to your users with links that point to the important parts of your site. If the sitemap is larger than 100 or so links, you may want to break the sitemap into separate pages.” A sitemap lists the pages of a website in a hierarchical fashion and is an orderly [...]

Google ‘Design & Content Guidelines’: Part 1

Google Webmaster Central ‘Design & Content Guidelines’: A Series Under its ‘Design and content guidelines,’ Google’s Webmaster Central has outlined 10 guiding principles for optimizing a search engine’s ability to find, index, and rank your website.  In a 10-part series, we will be exploring each one of these guidelines and how your website can benefit by implementing them. Google Design and Content Guideline #1: “Make a site with a clear hierarchy and text links. Every page should be reachable from at least [...]

Who is The Web Expert?

Common to northern climes, The Web Expert (TWE) often makes his appearance towards the middle of a web project.  Like a Ninja, he appears out of nowhere.  Often unassuming, he may even be likeable; but be warned: he waits in the wings, waiting to strike. Usually the son, nephew, or friend-of-a friend’s second cousin, The Web Expert may be called upon to ensure that the web project is going according to plan; albeit with little clue of what the actual [...]