Month: November 2009

Google ‘Design & Content Guidelines’: Part 4

When we last discussed Google’s ‘Design and Content Guidelines,‘ we looked at the importance of information-rich content on your website.  This week, we’ll be discussing the importance of keywords. Google Design and Content Guideline #4: “Think about the words users would type to find your pages, and make sure that your site actually includes those …

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Google ‘Design & Content Guidelines’: Part 3

When we last discussed Google’s ‘Design and Content Guidelines,’ we looked at the role that sitemaps play on your website.  This week, we’re going to be talking about the importance of an information-rich website with well-written content. Google Design and Content Guideline #3: “Create a useful, information-rich site, and write pages that clearly and accurately …

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Google ‘Design & Content Guidelines’: Part 1

Google Webmaster Central ‘Design & Content Guidelines’: A Series Under its ‘Design and content guidelines,’ Google’s Webmaster Central has outlined 10 guiding principles for optimizing a search engine’s ability to find, index, and rank your website.  In a 10-part series, we will be exploring each one of these guidelines and how your website can benefit by …

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Who is The Web Expert?

Common to northern climes, The Web Expert (TWE) often makes his appearance towards the middle of a web project.  Like a Ninja, he appears out of nowhere.  Often unassuming, he may even be likeable; but be warned: he waits in the wings, waiting to strike. Usually the son, nephew, or friend-of-a friend’s second cousin, The …

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