‘About Us’ Pages – Best Practices

As a web writer, I’m often asked by clients and prospects what the difference is between a ‘Home Page’ and an ‘About Us’ page: the answer is easy – about $150.00. But seriously, there are differences.  For the sake of brevity, this post will cover ‘About Us’ page best practices.  ‘Home Page’ best practices will follow shortly after. About The ‘About Us’ Page Unless you’re a corporate powerhouse with almost universal brand awareness – think Wal-Mart, FedEx and General Motors (before the [...]