Understanding the specifics of website composition

Part 2:

Writing online content and utilizing basic design structure for the web requires at the very least a cursory knowledge of the factors that differentiate it from other written genres.  For those venturing into the great unknown of the web, this may seem extremely daunting, as it has unique constructs unlike any form of text you may have experienced before; things like keyword and search engine optimization, image mapping, hyperlink and HTML.

This doesn’t mean you need to get a master’s degree in ‘webology’ however.  After all, you don’t have to know how an internal combustion engine works to drive a car, but if you don’t at least know that it regularly needs oil, gas and air in the tires, you’re not going to get out of the driveway, much less make that cross country road trip.

The beauty of the internet lies in the fact that it’s simply the greatest resource tool ever created and making use of it wisely can provide a wealth of information that can give you all the necessary guidance you’ll need to create a website yourself   A great comprehensive guide to web terminology can be found at w3schools.com.

This site is invaluable for novice web production, as it gives concise descriptions of common web terms, as well as links for easy to follow, step by step tutorials on how best to incorporate these elements into your site. 

A resource tool like this helps ease the anxiety of feeling like a stranger in a strange land when it comes to getting a basic understanding of how to make your website the best reflection of what your company is, and how it’s best situated to serve the needs of your customers.

Ok, so now that you have a basic understanding of what is involved in getting your website started, what now?  If you’ve decided that it’s not as complex as you thought, and you don’t have the budget for a professional web designer, how do you go about it?  For the inspired do-it-yourselfer, visit htlmtutorials.ca.

This site is great at providing easy to understand tutorials on designing websites for both amateurs and professional designers alike.  The core of the site is a 48 step instructional guide on HTML design that covers literally everything you’ll need to know about producing an effective website.  Not only that, but it provides additional resource links for things like do it yourself ebooks, a Webmaster certification program and directories and submission services, some of which are available for a nominal fee, but most of the information is gratis.

Happy Designing!

Ray Litvak
Online Writer ~ Toronto, Ontario Canada