Everything You Always Wanted to Know About Search Engines But Were Afraid to Ask

Ever wonder why your competitor(s) outranks you in search engines? Want to know how to get listed in Google Local?   Want to know if you’ll ever find true love? For answers to the first 2 questions, visit Search Engine Strategies’ (SES) Toronto 2009 Conference & Expo at the Sheraton Centre from June 8-10:  Entering its sixth year in Toronto and part of a multi-city travelogue, it truly is the answer to your search engine fantasies. It’s all there…Everything you’d ever want [...]

GOOGLE LOCAL: HERE COMES THE NEIGHBORHOOD

You’ve got to hand it to Google.  Not content to corner the market as the most popular search engine in the universe, they now offer another in a series of innovative and soon to be indispensable features.    The latest idea is to now incorporate search queries via local area parameters that will make results pages region specific and thus, even more relevant. This may not sound like much of an advancement, but in reality it is, and is yet another means by which [...]

The Do’s and Dont’s of Website Success

Part 3: What makes a successful website?  This is a question that has as much complexity as ‘What makes a successful relationship?’   Unlike the latter however, the former is unlikely to require daily of doses of Dr. Phil or Oprah for answers; thank G_d. The following are some pointers that should help make your site more effective.  Starting with the Dont’s: Don’t assume that just because you have a great business model, all you need to do is present information as a [...]

Understanding the specifics of website composition

Part 2: Writing online content and utilizing basic design structure for the web requires at the very least a cursory knowledge of the factors that differentiate it from other written genres.  For those venturing into the great unknown of the web, this may seem extremely daunting, as it has unique constructs unlike any form of text you may have experienced before; things like keyword and search engine optimization, image mapping, hyperlink and HTML. This doesn’t mean you need to get a [...]

WEBSITE ESSENTIALS 101: A 4 PART TUTORIAL FOR BEGINNERS

Part 1: So, after much thought, debate, soul searching and presumably many memos, meetings and conferences, not to mention infinite cups of coffee, your company or business has decided to take the plunge and join the rest of the planet online.   In other words, you need/want/must have a website devoted to your enterprise. Like many newbies entering the web for the first time, or even if you have an established site, but it isn’t generating the volume of traffic you anticipated, or [...]