Are You Using UGC?

Also known as User Generated Content, UGC is the online version of ‘Word-of-Mouth’ marketing and can be found on popular retail sites such as  In fact, a book I recently read (Eats, Shoots & Leaves) has generated 546 Amazon reviews to date. Another web property leveraging UGC is Google.  For example, a Google search for ‘Hotels Toronto’  profiles 10 ‘Local Listings’ on the first page.  To the right of these listings are reviews, with the Sheraton Centre Toronto Hotel boasting [...]