Writing for SEO

SEO Copywriting has its challenges, especially when a similar industry or service is referred to by different terms. Case in point:  we recently re-wrote the website content for a client offering Bad Credit Car Loans in Toronto.  A key term that the client wanted to rank for was ‘Car Loans in Toronto’, which seems straightforward.  But like most things SEO related, is not the case. For example, keyword research revealed that those searching for this service also used alternate search phrases, including:  Car Loan [...]