Google’s Search Engine Optimization Starter Guide

It pays to browse through The Google Webmaster Central Blog on occasion.  You just never know when you’ll come across a Google gem.  For example, they recently created and distributed a document called Google's SEO Starter Guide. As the title implies, it’s SEO 101 for Google Website Optimization, but many of their recommendations should translate into positive results for other Search Engines: There are other search engines after all, right? Some suggestions are just common sense, while others are excellent reminders [...]

Music on Websites: Compelling or Repelling?

The answer to the question should be based on ‘user intent’.  More to the point, the purpose of your website and who you are trying to attract. For example, if your website is about promoting music, and/or if you are The Apple iTunes store, it’s a safe bet that people are going to your site to listen to and download music.  If you are a plastic surgeon and your site is about attracting new patients, music may not be welcome or [...]

The Web Copywriter and the Retention of Rights

When it comes to keeping content new and fresh, many a blogger and webmaster turn to web copywriters to assist them in developing and maintaining fresh copy for their sites.  Sometimes, however, questions arise after content has been paid for.  Who has the right to the content provided by the web copy writer?  Here are a few scenarios to consider when paying for web content. Is the content yours exclusively? This is only the case if you have clarified the terms [...]