Excessive word count
and worthless details are
making it harder for people
to extract useful information.
The more you say, the more
people tune out your message.
http://www.useit.com
Website Content Analysis - Toronto
What is a website content analysis?
A website content analysis is an evaluation of your on-page web content to see if it meets user and search-engine best practices and quality guidelines.
Users have certain expectations of websites - failing to meet these expectations results in high usage of the 'Back' button. Users also have expectations of major search engines such as Google, Yahoo! and MSN: For example, finding web content that is original, relevant and useful. By meeting these expectations, search engines continue to be used and bring in attractive advertising revenues.
Our web content writers in Toronto realize this and base their web content analysis and criteria on these very facts. Web content that does not meet these criteria is flagged as 'Inappropriate Website Content'.
From a user's point of view, a website content analysis examines:
- how your content fits together
- what, if anything, is missing
- what, if anything, can be improved upon
- where and how end users would expect to find content on your website
- if your web content is written in a user-friendly way (i.e. meeting the principles of plain English)
- if users can find the content they're looking for
Recommendations may include:
- structuring your web content according to users' expectations
- offering different ways of viewing your web content (i.e. by topic, user type, internal search, sitemap, etc.)
From a readability point of view, a website content analysis examines:
- Scannability: 79% of users will scan a web page rather than read word-by-word
- Brevity: web content should have half the word count of a paper equivalent
- Viewability: reading from a computer screen is 25% slower than print
- Readability: effective web content is written at a grade 8 reading level
Recommendations may include:
- using headlines, sub-headlines, lists and bullets
- offering increased font size options, especially for mature readers
From an SEO point of view, a website content analysis examines:
- if your web content is search engine friendly, containing meta data such as
- title tags
- description tags
- keyword tags
- h1 tags
- if your web content contains popular and relevant keywords and phrases
- if your web content contains descriptive and keyword-rich link text
- if your web content contains duplicate content
Recommendations may include:
- a keyword analysis to determine which relevant and popular keywords to target
- writing or rewriting meta data, including page titles and meta tags, for better, more targeted search engine results
Find out how our website content analysis services in Toronto can help your business and online conversion efforts
by Contacting Us Today
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