How do you write clearly
for the Web?
Put main messages first.
Cut out words.
Keep paragraphs short.
Keep sentences short.
Use fragments.
Use the users' words.
Give examples.
www.usability.gov
About Writing Web Words - Toronto
Web Writing Philosophy
Words drive action on the Web and are the primary means of communication online. It is this principle that fuels our web writers in Toronto to produce quality work that generates results.
Customer-Focused Web Writing
An effective web writer will help you to:
- Speak to your visitors;
- Answer their questions; and
- Motivate and inspire them to take action.
The goal of our web writers is to deliver content that meets the above criteria. In order to do this, we take the time to find out:
- Who your customers are;
- What they want; and
- What they expect.
Answering these questions helps us build a working profile - or persona - of your customer(s). From this point on, we can create customer-focused web writing that speaks to your audience and helps them easily find you in search results.
Experience
Experience counts and our head web writer - Ray Litvak - delivers.
For over 10 years, Ray has worked with and for small, medium and large companies writing print and web content, including:
- Bell Canada;
- Yellow Pages Group;
- Hub Canada;
- And more.
In addition, Ray performs web writing for industry insiders and their clients, such as web design and web development companies. He understands that it takes more than effective web writing to succeed in search engines; it takes knowledge of:
- Web writing best practices;
- Creativity; and
- Innovative and strategic thinking.
What differentiates us in the marketplace is that web writing for business websites is all we do. We are a web content and copy writing company that does one thing, and we do it well. This is why over 80% of our clientele results from repeat and referral business.
Pride
Our web writers take pride in their work and in watching the finished product - your web pages - rise in search engine rankings.
Find out how our web writers in Toronto can help your business by Contacting Us Today
Web Design Services|Website Copy Writing
