The difference between
the right word and the
almost right word is the
difference between
lightening and the
lightening bug.
Mark Twain
Professional Web Copy Writer in Toronto
What is Web Copy Writing?
The Encyclopedia Britannica defines 'Copy Writing' as the act of writing copy, "especially for advertising." A web copy writer is someone who writes copy for the Web, Websites and Internet: More to the point, web copy writing that influences and persuades visitors to take action.
Why use a professional web copy writer?
Copywriting is one of the most essential elements of effective online marketing. On the Web, you have seconds to capture your visitor's attention. The art and science of copywriting involves strategy, writing words that promote:
- People
- Places
- Things
What is the hallmark of great web copy writing?
The hallmark of great web copy writing is having your reader take some form of action. For instance, the desired action may involve:
- Selling something
- Downloading something
- Attracting affiliates
- Building traffic
- Completing a form (i.e. Contact Us, Request for Proposal etc.)
- Getting visitors to subscribe to your newsletter
Whatever the desired action, you'll need compelling stories that quickly grab attention and connect with people so that they'll respond the way you want.
This process includes attention-grabbing headlines, sub-headlines, supporting stories/text and a Call-to-Action. Bob Stone - a Direct Marketing pioneer and legend - noted, "Your first 15 words count more than the 15,000 words that follow!"
What can web copy writing do for you?
Great web copy writing delivers a measurable Return-On-Investment (ROI).
The web is a marketer's dream! Almost everything can be measured including:
- Number of daily visitors to your site
- New vs. Returning visitors
- Average time visitors spend on your site
- Which pages get the most traffic
- Where visitors arrive from (i.e. search engines, referring sites etc.)
- Keywords and phrases used to find you online, and more…
In Toronto, Writing Web Words understands the role web copy writing plays in your website's success We employ proven web site copywriting that is fresh, original and relevant that gets measurable results including:
- Desired responses
- Aggressive conversion rates
- High visitor satisfaction
A good web site copy writer creates a voice for your company, speaking to your audience while attracting and engaging them - this is the key to improving conversion rates.
People don't read online, they scan. Our Toronto web copy writers create scannable, focused and persuasive web copy that works.
Invest in results: Find out how professional web copy writing in Toronto can help your online conversion efforts - Contacting Us Today
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