How do you write visually?
Use bulleted lists.
Use numbered lists for steps.
Use tables.
Use blank space effectively.
Meet users' expectations for
presentation.
Include pictures and other graphics, when appropriate.
http://www.usability.gov
Online Business Writing - Process
Writing online without a process is like fishing with a rod instead of a net. You'll catch some, but it takes more work. Our online business writers in Toronto will keep your project focused and on track with our proven 4 step process:
Step 1: Recognize and assess your online business goals
You may want your online business to help:
- Extend your bricks and mortar store to the web;
- Reduce costs and overhead;
- Improve efficiency; and
- Increase revenues.
Step 2: Identify the problem
Your online copy may not be delivering the results you want. Based on experience, the most common issues are twofold - 1) reach and 2) response.
In other words, you may not be reaching and/or getting the desired response from your online audience. Most often, these challenges are search-engine related, for instance:
- Web pages not showing in search engine results;
- Poor search engine rankings;
- Little or no traffic to your online business; and
- Problems converting your online traffic.
Based on experience, the above problems mostly result from:
- Ineffective online and business writing;
- Online writing that is not written for the web;
- An image-to-text ratio that is too high; and
- Too much Flash, which can hurt search engine efforts.
Step 3: Map out a solution
Once we know what the root problems are, we can fix them. This entails a written report summarizing and including:
- Website and online business goals;
- Causes preventing you from reaching your online business goals;
- Changes necessary to achieve your online business goals;
Step 4: Implement the solution
The report is designed to put your online business back on track and may recommend:
Usability testing- Determining how easy the site is to use
- Determining how easy the site is to understand
- Determining how readable the site is
- Determining how search-engine friendly the content is
In one case, our online business writing services helped to increase a client's search engine traffic and response by over 100%!
Contact us to see how professional online business writing in Toronto can help improve your search-engine results and online conversion rates.
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