A cat has claws at
the end of its paws.
A comma's a pause
at the end of a clause.
Source: Eats Shoots & Leaves
Online Business Writing - Process
Writing online without a process is like fishing with a rod instead of a net. You'll catch some, but it takes more work. Our online business writers in Toronto will keep your project focused and on track with our proven 4 step process:
Step 1: Recognize and assess your online business goals
You may want your online business to help:
- Extend your bricks and mortar store to the web;
- Reduce costs and overhead;
- Improve efficiency; and
- Increase revenues.
Step 2: Identify the problem
Your online copy may not be delivering the results you want. Based on experience, the most common issues are twofold - 1) reach and 2) response.
In other words, you may not be reaching and/or getting the desired response from your online audience. Most often, these challenges are search-engine related, for instance:
- Web pages not showing in search engine results;
- Poor search engine rankings;
- Little or no traffic to your online business; and
- Problems converting your online traffic.
Based on experience, the above problems mostly result from:
- Ineffective online and business writing;
- Online writing that is not written for the web;
- An image-to-text ratio that is too high; and
- Too much Flash, which can hurt search engine efforts.
Step 3: Map out a solution
Once we know what the root problems are, we can fix them. This entails a written report summarizing and including:
- Website and online business goals;
- Causes preventing you from reaching your online business goals;
- Changes necessary to achieve your online business goals;
Step 4: Implement the solution
The report is designed to put your online business back on track and may recommend:
Usability testing- Determining how easy the site is to use
- Determining how easy the site is to understand
- Determining how readable the site is
- Determining how search-engine friendly the content is
In one case, our online business writing services helped to increase a client's search engine traffic and response by over 100%!
Contact us to see how professional online business writing in Toronto can help improve your search-engine results and online conversion rates.
Web Design Services|Website Copy Writing
