Introductory text on Web
pages is usually too long,
so users skip it. But short
intros can increase usability
by explaining the remaining
content's purpose.

http://www.useit.com

Online Business Writing - Process

Writing online without a process is like fishing with a rod instead of a net. You'll catch some, but it takes more work. Our online business writers in Toronto will keep your project focused and on track with our proven 4 step process:

Step 1: Recognize and assess your online business goals

You may want your online business to help:

Extend your bricks and mortar store to the web;
Reduce costs and overhead;
Improve efficiency; and
Increase revenues.

Step 2: Identify the problem

Your online copy may not be delivering the results you want. Based on experience, the most common issues are twofold - 1) reach and 2) response.

In other words, you may not be reaching and/or getting the desired response from your online audience. Most often, these challenges are search-engine related, for instance:

Web pages not showing in search engine results;
Poor search engine rankings;
Little or no traffic to your online business; and
Problems converting your online traffic.

Based on experience, the above problems mostly result from:

Ineffective online and business writing;
Online writing that is not written for the web;
An image-to-text ratio that is too high; and
Too much Flash, which can hurt search engine efforts.

Step 3: Map out a solution

Once we know what the root problems are, we can fix them. This entails a written report summarizing and including:

Website and online business goals;
Causes preventing you from reaching your online business goals;
Changes necessary to achieve your online business goals;

Step 4: Implement the solution

The report is designed to put your online business back on track and may recommend:

Usability testing

Determining how easy the site is to use
Determining how easy the site is to understand

Web and online content analysis

Determining how readable the site is
Determining how search-engine friendly the content is

In one case, our online business writing services helped to increase a client's search engine traffic and response by over 100%!

Contact us to see how professional online business writing in Toronto can help improve your search-engine results and online conversion rates.

Toronto: 416-226-8676 | Toll Free: 1-877-526-8676 | Toronto, Ontario Canada