FAQ

1. What is our difference? We are web content writing and online copywriting professionals that write for the web - this is all that we do. More to the point, we write web content that helps to get your website found, crawled, indexed and ranked by search engines; ensuring that your site is found and read by those searching for your company, products and services.
   
2. What's the difference between writing web content vs. print? The main difference between writing web content vs. print is the way people read each medium. People don't read word by word online as much as they scan. Consequently, great web content writing reflects this by being readable and scannable. Visitors want information quickly and great web content writing gives them just that.
3. Why outsource web content writing? Many small-and medium-sized businesses cannot afford to have a full-time web content writer and/or online copywriter on staff. Outsourcing makes you more competitive. You need not concern yourself with 1) additional staff and overhead 2) vacations 3) benefits 4) sick days or bad hair days. Outsourcing your web writing and online copywriting needs means only paying for what you need, when you need it.
4. How can you help make our website more successful? Whether you've been online for years or are starting a new business website, we can help. We offer web content writing and online copywriting services essential for attracting search engines AND visitors, such as; keyword research and analysis, meta tag optimization, website copy writing, web content analysis and other web content writing services aimed at improved websites and search engine rankings. If you are unsure of where to begin, let us recommend a web content analysis. Based on our report, you'll know what needs to be improved to your existing site and/or provide a running start to your new site.
5. How long will it take your website to rank #1 for [X] keyword? To answer this question, we need to 1) see your website 2) understand its goals 3) identify the online competition. Even then, we can't provide guarantees with timelines: no one has control over the search engines' crawling speed and algorithms. We provide estimates, but realize that achieving stable results requires focused and long-term activities.
6. Can I see examples of your previous work? Absolutely! Please contact us in order to review some of our web content and online copywriting work. Some clients do request anonymity and should you desire it, know that the same courtesy will be extended to you and your project.
7. How much are your web content writing & online copywriting fees? For most projects, you can get a free quote by completing our Get a Quote form. In some cases, we may need to review your project beforehand. Please feel free to contact us for more information.
8. What do you base your web content writing and online copywriting fees on? Our pricing is based on those stated by The Professional Writers Association of Canada (PWAC), of which we belong. For professional web content writing and online copywriting, PWAC suggests charging from "$1 to $3 per word or $60 to $100 per hour." It's difficult to provide exact rates prior to knowing the scope of a project, as web writing projects come in many shapes, sizes and colors. Using a ballpark figure, expect to pay from $95.00 per page for non-optimized work and up to $150.00 per page for those requiring search engine optimization, including; 'optimized url's'; 'optimized title tags'; 'optimized meta tags'; 'optimized alt tags'; 'optimized page copy' and 'deep linking'.
9. How long will it take you to finish? Certain web content writing and online copywriting assignments can be finished in as little as 2 to 4 business days, depending on the topic, volume and research required. Other projects may require several business days. Larger web content writing projects depend on your deadline requirements and our current work load. Please note that Search Engine Optimization and Writing services, by their very nature, may take longer to complete.
10. Can your web copywriters write about topic [X]? Our web writers are professional and experienced and provide web writing and online copywriting services to businesses in all stages of development and in all kinds of markets. We bring a fresh and un-biased approach to all projects, however; more complex topics may require additional research. For topics of this nature, we will e-mail you a brief questionnaire, speak by phone or, should you reside in the Greater Toronto Area, have a face-to-face meeting.
11. Will you be able to communicate directly with your online copywriter? Yes! In order to guarantee that the work is to your liking, you can communicate directly with your online copywriter. We use a collaborative approach and value client feedback. If you ever have questions about your order, feel free to address them to your project coordinator via e-mail or phone. He or she will be happy to answer all of your queries.
12. I have something written. Can you make it SEO friendly? Yes. We often work with existing web content, making it SEO friendly. Oftentimes, including strategically placed keywords, phrases, headlines and other 'web copy best practices', turns it into something special.
13. What if I don't like the finished product? Will you rewrite it? Yes. Editing and rewriting are part of the online copywriting process. We want your feedback, which may result in revisions. We usually get it right the first time. But keep in mind that web site content should read different than print.
    
    Note: if you have a question that is not answered here - or is not answered to your satisfaction - please Contact Us Today and let us know. We appreciate it!

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