Write for scannability: don't
require users to read long
continuous blocks of text
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Professional Content Development
The case for content development
Web content is the text that makes up your website. More to the point, it's that part of your website which you want your visitors to read. For example:
- Articles
- Forms (Contact Us, RFPs, RFQs)
- Blogs
- Policies (Privacy, Terms of use, Guarantees, Warranties)
- Product descriptions and specifications
- Frequently asked questions (FAQ's)
In a nutshell, professional content development helps to describe and explain people, places and things on your website.
Why develop web content?
First off, a website without content is just pixels and images.
Secondly, professional content development answers questions, solves problems, and provides information for your visitors.
Visitors have questions (e.g. DO YOU? CAN YOU?): Professional content development answers these questions, increasing the chance that visitors will:
- Find added value from your site;
- Spend more time there; and,
- Respond
The difference between content development and copy writing
Whereas content development answers questions and solves problems, copy writing gives visitors a reason to act (i.e. contacting, downloading).
An example of web copy writing would be an 'invitation', 'limited time offer', or other compelling reason to act. For instance, you may be interested in hiring the services of a content developer in Toronto, and may even want to hire us: by Contacting Us for a FREE Quote , you'd be performing a function of copy writing.
Why use a professional content developer?
A professional web content developer helps by:
- Developing web content that answers questions
- Organizing web content in a logical manner
- Adhering to content development standards & best practices
- Adhering to web content writing standards & best practices
- Using a professional writing style, in a personal tone
- Ensuring your content uses correct grammar and spelling
- Developing content in readable, scannable, plain English
- Making you sound and look good
Find out how professional content development in Toronto can help your website convert more by Contacting Us Today
Web Design Services|Website Copy Writing
