Case Study
Leading Website Designs
Summary:
Leading Website Designs offers web page design, development and hosting services to small and medium sized enterprises (SME's) in
In 2006, the company set their sights on the lucrative web design market in Greater Toronto; the goal being to become a market leader for professionally outsourced web design services in Toronto.
Challenge:
The opportunities and challenges were many, with over 500 web design companies in Toronto alone. To succeed, the company would need to:
- Penetrate a saturated market;
- Gain visibility online and offline for web design services in Toronto;
- Differentiate itself in the marketplace; and
- Effectively compete.
Solution:
The strategy involved offline and online ‘directive advertising’ including:
- Local Yellow Pages print and Internet Directory Advertising;
- Search Engine Optimization (SEO) of Web Content; and
- Search Engine Marketing (SEM).
Since implementing this strategy, the company's online traffic doubled while also generating leads and sales.
*Note: confidentiality precludes the disclosure of actual results and reporting.
While engaged by the company, the principal of Writing Web Words Inc. was able to help them gain first page ranking in Google’s local search results for targeted keywords and key phrases, while also gaining an impressive Google Page Rank of 5!
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